When I was growing up everything was pretty black and white. You drove a Ford or a Chevy. You drank a Coke or a Pepsi. You had a choice of NBC, CBS, ABC and (eventually) PBS on TV. We now live in an interesting time where you have a zillion choices. We are offered dozens of types of latte coffees (different sizes, types of milk-like products, wet or dry…), hundreds of different Woodstock Chimes (all of which are awesome, of course), thousands of channels on cable (only a few of which are of interest to anyone) and millions of websites. It can create all sorts of confusion and frustration. Thanksgiving dinner used to consist of Turkey, Stuffing with Gravy, Cranberry Sauce and some kind of Potato. That’s ancient history.
Here is an excerpt from a NY Times Article: “…seeking the perfect choice, even in big decisions like colleges, is a recipe for misery…when looking [on-line]…for a new camera or a hotel…limit yourself to three Web sites…It is not clear that more choice gives you more freedom. It could decrease our freedom if we spend so much time trying to make choices.”
The first three Woodstock Chime products, the Chimes of Olympos, Chimes of Lun and Chimes of Partch were offered in the early days of Woodstock Chimes because someone told us three is a magical number in retail. Just one choice is boring, two creates an either / or situation, but with three, people always chose a favorite (three points create a plane). It seemed to work. I still personally love the Chimes of Olympos, our first baby! Long live freedom of choice.